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The Two Psychological Biases MrBeast Uses to Garner Millions of Views, and What Marketers Can Learn From Them

April 17, 2023 Dharmesh Shah


MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means. If you combine the subscribers of all his channels, they would rank as the 7th most populated country in the world. His videos have been viewed more than 26 billion times.  MrBeast is not just a storyteller — he also translates this attention into revenue. He earned $54 million last year, launched a range of chocolate bars, an apparel brand, and even a fast-food business. He is one of the world’s best marketers, capturing the attention of billions and turning many of them into customers. Let's explore the psychology behind MrBeast's success, and how you can use it as a marketer to help grow your own business. The Two Psychological Biases MrBeast Uses to Garner Millions of Views

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