In an era where consumers wield more power than ever, the landscape of connected TV advertising is transforming. Jigar Captain explores how this shift necessitates a new approach from brands—one that prioritizes viewer choice, privacy, and engagement. Rather than relying on interruption, advertisers must now create meaningful experiences that resonate with audiences. Dive into this insightful article to understand the future of advertising and how to thrive in this new ecosystem.
Recent
Viki Zabala, Chief Growth & Strategy Officer at First Insight – Interview Series
Viki Zabala, Chief Growth & Strategy Officer at First Insight, shares insights on transforming retail through AI and decision intelligence. With over 22 years of experience, she emphasizes the...
![What are the latest Hootsuite product features? [Dec 2025]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fu.img.upcontent.com%2F500x%2Fhttps%3A%2F%2Fblog.hootsuite.com%2Fwp-content%2Fuploads%2F2026%2F01%2FWhat-are-the-latest-Hootsuite-product-features-Dec-2025.png&size=1&version=1769575705&sig=f17f28b333a7ba7ebb2e95e856f07154&default=)
What are the latest Hootsuite product features? [Dec 2025]
Stay ahead in social media management with Hootsuite's December updates! Discover new features that enhance accessibility, simplify content creation, improve analytics, and integrate Reddit...
45 Best Subreddits For Marketing & SEO Professionals
Discover the power of Reddit—a thriving platform with 110.4 million daily users organized into unique Subreddits. This article provides a comprehensive list of Subreddits tailored to marketing,...
How Macy’s is flexing its Style Crew affiliate program beyond social media
The article explores Macy's expansion of its Style Crew affiliate program, highlighting its growth from 20 to over 600 influencers with plans for 1,000. This strategic move aims to enhance brand...
FDG Web Announces Senior Executive Appointment of Drew Diskin, MS
FDG Web has welcomed Drew Diskin as its new CEO, bringing over 20 years of expertise in digital transformation across various industries. His leadership promises to enhance the firm's ability to...
The 6 Threat Vectors Attacking Traditional B2B Software in 2026 (And How to Fight Back)
This article delves into the challenges facing traditional B2B and SaaS companies in the age of AI. It outlines six critical threat vectors disrupting the market, including slowing seat demand,...
7 Ways to Use Twitter Analytics to Help You Tweet Better
Unlock the power of your X (formerly Twitter) presence with essential analytics insights! This article guides creators and businesses through understanding Twitter’s metrics, from impressions to...
What 10 B2B Marketing Leaders Will Change About Content in 2026
In an era flooded with AI-generated content, standing out requires prioritizing emotional storytelling and structured, understandable messaging. B2B marketers in 2026 must pivot from traditional...
Trends And Predictions In Community-First, Tech-Enabled Marketing
Discover the transformative power of community-first marketing in today's rapidly changing landscape. This article highlights how successful brands prioritize connection over traditional...
I’m an Introvert Who Made 6 Figures Online Without Becoming an Influencer. These 3 Secrets Helped Me Succeed.
Discover the world of user-generated content (UGC) and how it can transform your financial landscape without needing a social media following. Learn how to leverage your skills to create impactful...
How rising retail brands use influencers to combat digital overload
In 2024, Mejuri's heirloom jewelry soared in popularity when Taylor Swift was seen wearing it during a pivotal moment at the AFC Championship game. This article explores how Mejuri and other...
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Stay ahead of the curve in paid media with practical strategies for 2026. This article highlights essential adjustments in ad creation, targeting, and measurement, emphasizing the importance of AI...
The media and consumer trends that will shape 2026
This article dives into the overlooked stories that shaped the media landscape in 2025, revealing insights from top marketing executives. It highlights the challenges of digital media...
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Read this article to discover how to elevate your marketing game and turn the ordinary into the extraordinary.
Marketing Calendar With Template To Plan Your Content In 2026
Never scramble for content again. This month-by-month 2026 marketing calendar lists holidays, sporting events, awareness days and popular hashtags (US/Canada-focused) and includes a free...
iMini AI Integrates Kling 2.5 Turbo and Wan 2.6 for Next-Gen AI Video Creation
iMini AI adds Kling 2.5 Turbo and Wan 2.6 to deliver cinematic text‑to‑video and image‑to‑video with synchronized audio and lifelike speech. Its Super Aggregation Agent stitches top models for...
Google lowers audience size limits across Ads
Google now lets advertisers use audience segments of just 100 active users across Search, Display and YouTube — including remarketing and customer lists (down from 1,000). This game‑changer...
The Top 10 Digital Marketing Trends For 2026
2026 is the age of execution: 10 must‑know digital marketing trends — from conversational search and video‑commerce to privacy‑first data, retail media networks, AI as the marketing OS, creator...
Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach
How did e.l.f. become the US’s top mass-market beauty brand? CMO Kory Marchisotto reveals "kinetic marketing" — an end-to-end, community-first system that turns audience signals into rapid...
4 tactics for marketers to help drive measurable lift during peak shopping season
Discover how Tinuiti's award-winning seasonal strategy transformed illy coffee's sales and brand recognition. Through precise planning and a full-funnel approach, they achieved 34.9% revenue...