Srikanth Ramachandran, CEO of Moving Walls Group, explores the evolving landscape of advertising amid growing consumer fatigue with invasive tracking and over-personalization. He advocates for a shift from targeting individuals to utilizing context and location, enhancing relevance without intrusion. By leveraging AI and retail data, he envisions a synchronized advertising ecosystem where context-driven campaigns meet consumers in their natural flow. This insightful article is a must-read for marketers seeking to redefine their approach.
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