When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help.
The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others. We looked at posts across our social media channels, using an audience of roughly 8 million followers, to figure out the best and worst times to post.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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