In a recent interview, SEO expert Gary Illyes from Google clarifies why social media metrics like shares and views are not used as ranking factors. He underscores the importance of Google maintaining control over its signals to prevent manipulation. Illyes emphasizes that easily gamed signals, such as unfounded social media metrics, are unreliable. This discussion challenges common SEO myths and invites readers to rethink their strategies, focusing instead on genuine user experiences. Dive into the article for insightful revelations straight from an industry leader!
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