Discover LinkedIn's new Thought Leader Ads format, designed to enhance B2B marketing by sponsoring authentic member posts that direct audiences to LinkedIn Event Pages. This innovative approach increases engagement, trust, and event attendance by leveraging the credibility of individuals over brands. Learn how to effectively implement this strategy in your marketing efforts and stay ahead in a landscape that values authenticity and thought leadership.
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Explore the intricate relationship between customer acquisition cost (CAC) and pricing power in SaaS startups. This article delves into the risks of prioritizing low CAC, such as falling into the...
Quality Audiences: Why Lower Traffic Might Be Better
This insightful article challenges the notion that more website traffic equals greater success. It underscores the shift towards valuing quality traffic over quantity in digital marketing,...
Accenture Song acquires Superdigital as marketing shifts social-first
Accenture Song has acquired social-first agency Superdigital to enhance its marketing services amid the increasing importance of social media strategies. Superdigital, known for its expertise in...
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In a competitive nonprofit landscape, storytelling is essential for engaging donors and building community. Jeff Kaplan, CEO of Tara Media, highlights how effective narratives, combined with...
AI Systems Often Prefer AI-Written Content, Study Finds
A recent PNAS study reveals that large language models (LLMs) favor AI-generated content over human-written alternatives, highlighting potential bias in AI-assisted environments. Researchers found...
Scaling Telco Innovation with ODA-Compliant, API-Driven BSS
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Google Explains Why They Need To Control Ranking Signals
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Plume, AMT Deliver Wi-Fi 7 SuperPod for NCTC Members with Intelligent Network Management
Discover the revolutionary SuperPod with Wi-Fi 7, launched by Plume Design and Advanced Media Technologies exclusively for NCTC members! This cutting-edge solution enhances wireless performance...
How To Earn An Additional $200 A Day Using ChatGPT
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The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
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Ask An SEO: The Metrics That Matter For Content Strategies
This article addresses a common dilemma for small businesses: which metrics matter most for content strategy success? It breaks down essential KPIs tailored to different business types, from...
What Does Palantir Actually Do?
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The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025
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Loyalty programs with active communities appeal to Gen Z, study finds
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The most helpful AI agents for small businesses, according to business owners
Discover how small businesses are harnessing AI agents to overcome tech scaling challenges in this insightful article. Learn about innovative solutions for customer support, marketing, sales, and...
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How To Nail Your Token Launch: A Marketing Playbook For Web3 Startups
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The cold calling framework every rep needs to beat the summer sales slump
Cold calling is daunting yet essential for sales success, often misunderstood by many. This article shares insights from a Harvard educator who transforms novice salespeople through practical...