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How Marketers Can Still Thrive in a Recession [Data Analysis]

April 10, 2023 Dharmesh Shah


When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. What's more, almost half were already seeing negative impacts. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. While we can't predict the future, our data hints that brands that focus on the right opportunities can still grow. But, what exactly are those opportunities? Read on to find out. Tips for Marketing Growth a Recession 1. Use data to connect with customers. Feel like you might not be in touch with your customers anymore? You’re not alone.

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