Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren't quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions.
To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Here, we'll share our top three biggest consumer behavior predictions based on HubSpot Blog Research.
Consumer Behavior Predictions for 2023
1. Consumers will buy products on influencer recommendations over alternatives.
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