How the best marketing campaigns of 2025 navigated uncertain times

December 9, 2025 marketingdive.com/


In 2025, marketers faced a turbulent landscape filled with global conflict, economic challenges, and cultural sensitivities. Yet, amidst this chaos, some brands excelled by employing clever strategies like nostalgia and celebrity collaborations. From Chili's clever campaigns to American Eagle’s bold moves with Sydney Sweeney, this article showcases standout marketing efforts that navigated adversity and transformed brands. Discover how creativity thrived in uncertainty!

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