This article offers essential insights into the specific strategies for running effective PPC campaigns in ecommerce. It highlights key differences from lead generation or SaaS, focusing on the advantages of platforms like Google Performance Max and Amazon Ads. Learn why feed optimization, campaign segmentation, and accurate conversion tracking are crucial for success. With practical tips and a focus on integrating social media thoughtfully, this guide equips both newcomers and experienced marketers to enhance their ecommerce PPC efforts.
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