In the high-stakes world of token launches, expert Alex Topchishvili shares crucial marketing strategies from his experience with over 40 successful projects. Learn how to establish product-market fit, craft a compelling story, supercharge user acquisition, activate influencers, and ramp up partnerships. Avoid common pitfalls and maximize your launch's impact with this practical playbook, ensuring your digital asset achieves lasting success.
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Explore the intricate relationship between customer acquisition cost (CAC) and pricing power in SaaS startups. This article delves into the risks of prioritizing low CAC, such as falling into the...
Quality Audiences: Why Lower Traffic Might Be Better
This insightful article challenges the notion that more website traffic equals greater success. It underscores the shift towards valuing quality traffic over quantity in digital marketing,...
Accenture Song acquires Superdigital as marketing shifts social-first
Accenture Song has acquired social-first agency Superdigital to enhance its marketing services amid the increasing importance of social media strategies. Superdigital, known for its expertise in...
The Power Of Storytelling In Nonprofit Marketing
In a competitive nonprofit landscape, storytelling is essential for engaging donors and building community. Jeff Kaplan, CEO of Tara Media, highlights how effective narratives, combined with...
AI Systems Often Prefer AI-Written Content, Study Finds
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Scaling Telco Innovation with ODA-Compliant, API-Driven BSS
This article outlines the transformative impact of digitalisation on the telecom sector, emphasizing how operators are adopting modular architectures through TM Forum's Open Digital Architecture...
AI And The Future Of Digital Product Management: How Organizations Need To Evolve In An AI-Native
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LinkedIn expands Thought Leader Ads to promote event posts
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Google Explains Why They Need To Control Ranking Signals
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Plume, AMT Deliver Wi-Fi 7 SuperPod for NCTC Members with Intelligent Network Management
Discover the revolutionary SuperPod with Wi-Fi 7, launched by Plume Design and Advanced Media Technologies exclusively for NCTC members! This cutting-edge solution enhances wireless performance...
How To Earn An Additional $200 A Day Using ChatGPT
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The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
Discover the winners of the 2025 Digiday Technology Awards, where innovation in AI and automation shines. From Disney's transformative advertising platform to Grammarly's data-driven...
Ask An SEO: The Metrics That Matter For Content Strategies
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What Does Palantir Actually Do?
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The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025
In a world where attention is fleeting, crafting a compelling hook is vital to keep your audience engaged. This article delves into the crucial elements that make a hook effective by examining...
Marketers: 17 Expert Tips To Prioritize The Right Brand Channels
In a world overwhelmed with digital platforms, effective brand communication hinges on strategic channel selection rather than sheer presence. This article highlights insights from Forbes...
Loyalty programs with active communities appeal to Gen Z, study finds
Discover the secrets to building an effective loyalty program in Gale's insightful report, "From Transaction to Connection: The Future of Loyalty Programs." Uncover how emotional connections and...
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Marketing without the cringe: Jayde Powell on Gen Z audiences
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The cold calling framework every rep needs to beat the summer sales slump
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