The cold calling framework every rep needs to beat the summer sales slump

August 4, 2025 HubSpot


Cold calling is daunting yet essential for sales success, often misunderstood by many. This article shares insights from a Harvard educator who transforms novice salespeople through practical exercises, highlighting a proven cold calling framework. Learn how to open conversations, handle objections, and maintain an authentic tone to engage prospects effectively. Embrace cold calling as a valuable tool with the right technique and mindset, and watch your sales prowess flourish!

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