I quit my job and invested my savings into building a loungewear brand. My TikTok followers have helped make it a success.

November 10, 2026 businessinsider.com/


Lexi Larson turned TikTok vlogs into Sunday Cherries, a self-funded loungewear brand that sold out its first $24K launch. She reveals candid lessons on audience-driven launches, inventory planning, manufacturing headaches, outsourcing, building an email list—and why you don’t need to know everything before you start.

Previous
Stellar Startup Business Application Vendors To Know In 2026
Stellar Startup Business Application Vendors To Know In 2026

CRN's Stellar Startups for 2026 highlights six must-know business-app startups (founded 2020+) reshaping MS...

Next
AI Is Changing the Economics of SaaS Partnerships. Here’s How Founders Can Capitalize.
AI Is Changing the Economics of SaaS Partnerships. Here’s How Founders Can Capitalize.

How SaaS lost partner margins — and how AI can give them back. This piece explains how vendors can enable p...