Inclusion as a Customer Acquisition Strategy (+ Examples)

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion,...

Market research is the backbone of all marketing, and we can’t skip it.

Let’s face it: AI isn’t going anywhere.

I‘m going to level with you — the statement I’m about to make probably sounds like one of those meaningless platitudes about selling you‘d hear at some seminar that you were pressured by your...

I know. “AI public relations” (PR) kind of sounds like an oxymoron.

Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, the average success rate of creative assets launched is barely 15%....

Agro-based companies can significantly enhance their digital presence and drive business growth by adopting a comprehensive digital marketing strategy.

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan,...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or...

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when...

These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now The post Healthcare social media benchmarks: Q3 2024 research...

Kris Hughes is a content strategy and storytelling wizard. He:

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.

Contributor Content B2B marketing is undergoing a dramatic change in the fast-paced digital environment of today. The landscape has shifted from relying on traditional techniques — like cold...

Let’s play a game: Tell me how old you are without telling me how old you are.

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical.

Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.

Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no...

When a prospect first reaches out for more information, I’ve found that engagement is at its peak.