As part of The Drum’s Fashion & Beauty Focus, Zalando’s marketing and content chief sets out the retailer’s stall for the next five years and beyond.
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Discover how to safeguard your SaaS business from the rising threat of ransomware in this insightful article by Kris Lahiri, Co-founder and Chief Security Officer at Egnyte. Learn actionable...
Unit Economics And Scaling SaaS Businesses: What Leaders Should Know
Mindaugas Čaplinskas, a cofounder at IPRoyal, reveals how traditional unit economics still apply to SaaS models, despite common misconceptions. He emphasizes the necessity of understanding unit...
Nestlé, Brainlabs & YouTube share how brands are turning CTV fragmentation into resilient reach
In an ever-evolving TV landscape, marketers face the challenge of fragmented viewership across multiple streaming services. This article explores the transformative concept of 'Unified CTV,' a...
The Content Strategy Shift That’s Changing How Brands Connect With Audiences
Discover how UGC (user-generated content), EGC (employee-generated content), and CGC (creator-generated content) can transform your brand's marketing strategy. This article reveals the unique...
How Curiosity Became Our Greatest Marketing Tool
Lynn Richardson-Godfrey shares her transformative journey at Blood Cancer United, where she tackled the misconception of being "the best-kept secret" in blood cancer advocacy. Through...
From Communications To Connected Marketing: Why 2026 Demands A Wider Scope
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Why Multicultural Marketing Fuels Growth And How Brands Can Tap Into It
Tony Gonzalez, CEO of Mundial Media, shares his insights on the transformative power of multicultural marketing. Emphasizing the importance of authentic connections to diverse audiences, he...
When Your SaaS Feels Human at Scale
This article highlights the often overlooked importance of emotional connection in SaaS products. While automation is efficient, it can create a sterile experience that fails to engage users. By...
The API-First Sales Advantage: Lessons From Building An Email Platform
Discover how UniOne, co-founded by Alexey Kachalov, revolutionized email delivery with an API-first approach that became a game changer for growth. Learn how prioritizing reliability, integration...
How To Build SEO Strategies Around Real Customer Behavior
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Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered
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Beyond Black Friday: Maximizing holiday performance through affiliate marketing
In "Beyond Black Friday: Maximizing Holiday Performance," Rakuten Advertising reveals how consumer behavior is evolving for Holiday 2025. With shopping shifting from casual browsing to intentional...
$2.8 Trillion Hispanic Market: Why CEOs Must Recommit To Inclusion
The article highlights the urgent need for companies to adapt to changing Hispanic consumer behaviors driven by political and legal challenges. With 42% of U.S. Hispanics worried about...
A Formula to Help Quantify the True Value of Marketing
In a world where marketing struggles to prove its value, Steven Gerber and Ed See offer a game-changing solution: the True Value of Marketing (TVM). By treating marketing initiatives as...
Your Community Is Your Best Local SEO Strategy: The Power Of Hyperlocal Entities
Discover how Oleg Levitas, an SEO expert, transforms local business visibility through authentic community ties. In a world where genuine connections matter more than keywords, learn practical...
GA4 Five Years Later: The Current State Of Marketing Analytics
Dive into the evolving world of Google Analytics 4 (GA4) in this compelling review by a seasoned marketing specialist. Explore the tumultuous transition from Universal Analytics, the mixed...
How AI Moves Marketing Forward
This article highlights the immediate impacts of a federal government shutdown and decreasing consumer confidence on advertising spending, with an emphasis on how tariffs are affecting businesses....
Driving bookings this holiday season with curated campaigns
The holiday travel landscape is shifting, with consumers prioritizing strategic value over premium indulgence. This article explores emerging trends, including the rise of solo female travelers...
Shaping Communities: Rethinking Customer Loyalty And Knowledge Share
Discover why creating a customized digital community platform is essential for modern businesses. Stephy Beck highlights the limitations of relying on third-party networks and the benefits of...
The Complete Guide to B2B SaaS Top-of-Funnel Growth Strategies: AI-Powered Growth in 2025
Unlock the secrets to growing your B2B SaaS business in 2025! This article delves into essential strategies for filling your sales funnel, from AI-enhanced lead generation to content marketing and...