Bernard May, CEO of National Positions, delves into the evolution of privacy-first marketing as a strategic necessity rather than a compliance requirement. He highlights the shift towards first-party data and transparency in customer relationships, driven by increasing consumer expectations and regulatory changes. This article outlines practical steps for brands to implement privacy-centric strategies that enhance trust and drive long-term performance, making it a must-read for marketers seeking to adapt and thrive in the evolving landscape.
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The Anti-Marketing Playbook: Lead With Education To Build A Community, Not A Funnel
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Forbes Newsletters: Curation At Scale
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Marketing Mix Modeling Is Making A Comeback In A Privacy-First World
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Why Offline Experiences Are Becoming A Powerful Marketing Activation
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Why Domain-Specific AI Is Reshaping Enterprise Strategy
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How to Post on Social Media from Claude
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The 2 AI Mistakes Costing Retailers Customer Trust
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Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.
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How solo founders use AI to reduce the operational and mental load of inventory management
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Marketing ROI Is Declining—But Not For The Reasons You Think
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The Battle For Brand Attention On Streaming TV
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Musicians Are Sleeping On These 5 Underrated Marketing Moves
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Palantir Says SaaS Is Dead
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Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’
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