If you’re looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Although I wasn’t well-versed in the subject going in, by talking to sales experts I discovered how POC can help you connect with customers, set yourself apart, and lock in that first sale.
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BlueChew is launching a bold TV campaign in November, tackling men's health with humor and honesty, breaking societal stigmas surrounding the topic. Creative director Riley Shine emphasizes a...
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In this insightful article, Hope Horner, CEO of Lemonlight, examines the evolution of video production for businesses and the shift from production constraints to the struggle for audience...
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The landscape of digital search is undergoing a seismic shift, largely due to the influence of AI. By 2026, AI will manage 25% of global search queries, transforming how brands connect with...
5 In-Demand AI Skills Teens Can Learn Today
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Struggling with content marketing as a coach? Discover invaluable insights from 18 members of the Forbes Coaches Council, who share their cringeworthy moments and hard-earned lessons. This article...
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5 Common Reddit Questions About Email Marketing
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The Same But Different: Evolving Your Strategy For AI-Driven Discovery
Explore the evolving landscape of SEO in the digital age through this insightful article. It highlights the drastic transformation of the web since the 90s, emphasizing the importance of adapting...
The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.
As organic reach on social media fades, small businesses must pivot to paid strategies for visibility and growth. This article reveals how consistent budgeting, high-ROI campaigns, and credible...
AI Video Has Changed Marketing Forever — and Standing Out Requires a New Strategy
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