In today's B2B landscape, senior marketers are stymied by unrealistic expectations and a lack of support, leading to burnout and job insecurity. This article by Cody Gillund explores the root causes of this crisis, emphasizing the need for a cultural shift that redefines marketing roles, reinvests in strategic education, and fosters collaboration with sales. For anyone in marketing or leadership, this piece offers crucial insights into transforming the field and empowering effective marketing leadership.
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The Power Of Storytelling In Nonprofit Marketing
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What Does Palantir Actually Do?
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The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025
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