Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z?
If you’re looking for answers to those questions, we’ve got ‘em.
We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out:
Social Media Usage in 2022 vs. 2023
While 84% of US adults unsurprisingly use social media, where are they going when they use it?
Here are a few fast facts about the top platforms US consumers use in 2023, keeping in mind that this list might be different in other countries.
Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps.
![3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fb.img.upcontent.com%2F500x%2Fhttps%3A%2F%2Fno-cache.hubspot.com%2Fcta%2Fdefault%2F53%2Febf9ec8e-a468-455a-943e-80aa4e6be694.png&size=1&version=1681154147&sig=5dbb7787b79a30cb5f2f61d7ceed7dcd&default=)
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