The Top 10 Digital Marketing Trends For 2026

December 22, 2025 Search Engine Journal


2026 is the age of execution: 10 must‑know digital marketing trends — from conversational search and video‑commerce to privacy‑first data, retail media networks, AI as the marketing OS, creator co‑creation, immersive experiences, MMM, and upskilling. Read to learn how to embed these trends into measurable, business‑driving action.

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Google lowers audience size limits across Ads
Google lowers audience size limits across Ads

Google now lets advertisers use audience segments of just 100 active users across Search, Display and YouTu...

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Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach
Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach

How did e.l.f. become the US’s top mass-market beauty brand? CMO Kory Marchisotto reveals "kinetic marketin...