If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers.
Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing.
In this guide, we’ll clear up the confusion. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.
And finally, you’ll learn why demand generation is not the same as lead generation.
What is demand generation?
Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them.
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