This article dives into the urgent need for Forward Deployed Engineers (FDEs) in B2B companies, driven by the rapid growth of AI technologies. It highlights the stark differences between FDE and Customer Success Manager (CSM) roles, revealing why CSMs often fail to fill the gap. With insights on deploying AI effectively and winning the SMB market, it makes a compelling case for rethinking post-sales structures. Discover why a well-calibrated approach to FDEs is essential for success.
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