Why Your PPC Structure Should Mirror Your Business Model

August 4, 2025 Search Engine Journal


This article provides a compelling guide to restructuring your PPC campaigns by aligning them with your business model. It emphasizes the importance of a well-organized account structure to enhance performance reporting and budgeting. By shifting from a keyword-centric to a business-aligned strategy, you'll improve clarity and collaboration across departments, ultimately driving growth. Discover practical tips for both new setups and existing accounts to boost your PPC effectiveness.

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