YouTube CEO Reveals Your Video Marketing Strategy For 2026

February 3, 2026 Search Engine Journal


Neal Mohan’s 2026 letter outlines YouTube's evolution into a cultural powerhouse and marketing platform. It emphasizes the need for brands to co-produce content with creators, leverage Shorts for discovery, and treat YouTube as a TV network. As commerce integrates into videos, marketers must shift focus from vanity metrics to meaningful business outcomes. Dive into the article for actionable insights on thriving in this dynamic landscape!

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