Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024, reps are still struggling to meet their sales goals.
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AI In Content Marketing: The Two Sides Of Digital Innovation
Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that marketers must carefully navigate.
How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of...
11 Standout Social Media Campaigns to Inspire Your Strategy
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
11 ways to use AI in social media (not just for content creation)
Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots. The post 11 ways to use AI in social...
Place Social At The Core Of B2B Marketing
To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.
Building A Future-Proof SaaS Ecosystem For Long-Term Growth
If you want to build a future-proof SaaS ecosystem, you should focus on how your tools work together, improve customer workflows and scale as your business grows.
Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.
Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.
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Using AI Agents to Increase Your Productivity and Drive Sales [All the Pros and Cons]
For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor of the ones they love.
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311 Instagram caption ideas [plus free caption generator]
The best Instagram captions add context, show off your brand’s personality, entertain your audience and compel people to take action. The post 311 Instagram caption ideas [plus free caption...
Leveraging Indirect Sales: How I Learned to Sell More by Selling Less
In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a...
5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025
As someone who loves exploring how technology reshapes industries, I’ve noticed a pattern. Great enterprises aren’t wished into existence, and the ones who often are able to cut through the noise...
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits.
Longer TikToks Get More Views — Data Shows Best TikTok Video Length
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends
Master LinkedIn hashtags in 2025 with proven strategies, Hootsuite’s free tools, and 30 trending tags to boost your reach and engagement. The post The ultimate guide to LinkedIn hashtags in 2025:...
Be a Knock Out in Small and Local Business Marketing
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters...
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How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her.
Rare Beauty CMO on winning Gen Z through community-oriented marketing
At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.