The article explores Macy's expansion of its Style Crew affiliate program, highlighting its growth from 20 to over 600 influencers with plans for 1,000. This strategic move aims to enhance brand engagement and connect with diverse audiences through digital and physical channels. With impressive revenue and engagement increases, the Style Crew symbolizes Macy's broader turnaround efforts amidst evolving marketing landscapes. Discover how Macy's effectively intertwines influencer marketing with community involvement.
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