One time, when I worked for IBM, I asked a prospect from a well-known engineering software company if they had determined a budget for their digital transformation initiative. He replied, “Oh, you are doing BANT qualification? I’ll make it easy for you. My budget is X, I am the project lead, I just described our needs, and our timeframe is four to six months.”
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The AI revolution killed your website traffic. It’s also your biggest opportunity.
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Why creator marketing works for any business [Tips from a creator consultant]
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The Guide To Owned Media: Building Versus Buying Your Marketing Stack
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Is The Sun Setting On SaaS?
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The Power Of Storytelling In Nonprofit Marketing
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