If AI is the answer, what was the question?

January 29, 2026 The Drum


Discover key insights from CES 2025-2026 that reframe the conversation on AI in marketing. Instead of merely exploring AI capabilities, it's time to clarify its purpose and significance. Learn how effective AI adoption hinges on education, leadership engagement, and a focus on meaningful outcomes over mere efficiency. With a growing consumer demand for trust and transparency, this piece emphasizes the human-centered approach essential for navigating AI's integration in our lives.

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