How do you market to a generation motivated by vibe?

January 29, 2026 The Drum


Delve into the concept of "vibe marketing," as experts dissect its relevance for brands targeting Gen Z. This article reveals how cultivating authentic feelings can impact consumer connection and loyalty, moving beyond fleeting trends. With insights on crafting genuine brand experiences rooted in cultural understanding, the discussion navigates the balance between emotion and strategy. Explore the depth of vibe marketing and its potential as a differentiator in a crowded marketplace.

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