Viki Zabala, Chief Growth & Strategy Officer at First Insight, shares insights on transforming retail through AI and decision intelligence. With over 22 years of experience, she emphasizes the importance of connecting customer insights to actionable decisions, eschewing outdated methods for agile, data-driven approaches. Discover how AI can enhance collaboration, optimize operations, and enable retailers to respond effectively to fast-changing consumer behavior. Dive into her strategies for achieving measurable business outcomes.
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What are the latest Hootsuite product features? [Dec 2025]
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