Ask An SEO: The Metrics That Matter For Content Strategies

August 12, 2025 Search Engine Journal


This article addresses a common dilemma for small businesses: which metrics matter most for content strategy success? It breaks down essential KPIs tailored to different business types, from ecommerce to SaaS, and emphasizes the importance of tracking metrics like email opt-ins, year-over-year traffic growth, and direct conversions. By aligning these KPIs with organizational goals, businesses can effectively measure and enhance their content marketing efforts. Discover how to transform data into actionable insights!

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