Explore the intricate relationship between customer acquisition cost (CAC) and pricing power in SaaS startups. This article delves into the risks of prioritizing low CAC, such as falling into the low-price trap, while emphasizing the importance of a balanced approach with customer lifetime value (LTV). Learn how strategies like building a product moat and adopting value-based pricing can enhance profitability and market resilience. A must-read for SaaS entrepreneurs!
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