Does Cold Calling Have a Place in the Future of Sales? Here's What One Sales Pro Sees Down the Line

June 2, 2025 HubSpot


Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings, you’ll make a sale. But, everything has an opportunity cost. Time spent cold calling is time not spent on something else.

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