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Why Marketers Who Own Their Data Will Thrive In The AI-Driven Creator Economy

November 13, 2025 Forbes Magazine


In an era where AI transforms the creator economy, understanding its implications for marketing is crucial. Scott Sutton, CEO of Later, emphasizes how brands can leverage AI to enhance campaign strategies and optimize ROI by owning and utilizing performance data. As creators speed up content production with AI, marketers who adopt data-driven insights can make smarter decisions, ensuring competitive advantage. Dive into Sutton's insights and discover how to navigate and shape the future of social media marketing effectively.

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