This article highlights the immediate impacts of a federal government shutdown and decreasing consumer confidence on advertising spending, with an emphasis on how tariffs are affecting businesses. The Interactive Advertising Bureau (IAB) has downgraded its advertising outlook for 2025, pushing marketers to adapt their strategies. The role of AI in marketing is also explored, featuring insights from industry leaders like IAS CEO Lisa Utzschneider. Dive in to understand the shifts shaping the advertising landscape!
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