HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.
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Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Power of Partnerships and Innovation, according to New Balance's Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion,...
7 Top AI Market Research Tools in 2024
Market research is the backbone of all marketing, and we can’t skip it.
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Is AI the Future of Sales Coaching? [+ Benefits and Challenges]
Let’s face it: AI isn’t going anywhere.
11 Mistakes That Undermine Your Credibility With Buyers, According to Experts
I‘m going to level with you — the statement I’m about to make probably sounds like one of those meaningless platitudes about selling you‘d hear at some seminar that you were pressured by your...
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron.
How Data Is Changing Ad Creative For The Better
Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, the average success rate of creative assets launched is barely 15%....
Agro-Tech Revolution: Top 3 Unavoidable Digital Marketing Strategies For Success
Agro-based companies can significantly enhance their digital presence and drive business growth by adopting a comprehensive digital marketing strategy.
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan,...
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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or...
The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when...
Healthcare social media benchmarks: Q3 2024 research
These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now The post Healthcare social media benchmarks: Q3 2024 research...
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He:
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.
AudiencePlus secures $7 million to lead the AI-driven evolution in B2B marketing
Contributor Content B2B marketing is undergoing a dramatic change in the fast-paced digital environment of today. The landscape has shifted from relying on traditional techniques — like cold...
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy
Let’s play a game: Tell me how old you are without telling me how old you are.
The Ultimate Guide to Building a Lead List
During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
The Best AI Tools for Ecommerce & How They'll Boost Your Business
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no...