Loyalty programs with active communities appeal to Gen Z, study finds

August 8, 2025 marketingdive.com/


Discover the secrets to building an effective loyalty program in Gale's insightful report, "From Transaction to Connection: The Future of Loyalty Programs." Uncover how emotional connections and community engagement can drive consumer loyalty, especially among millennials and Gen Z. With the loyalty management market booming, learn why personalization and value remain crucial, and how brands can stand out in a crowded space. Dive in to transform your approach to customer loyalty!

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