Marketing to Gen Alpha: How brands can win over the next generation

Leading companies integrate four essential architectural pillars: microservices, edge computing, content delivery networks (CDNs) and micro frontends.

Content marketing intelligence shows why competitors act—not just what they do. Combined with social listening, it offers a smarter path to marketing strategy.

Research published in Economic Affairs in 2023 reinforces the power of a unified approach between branding and economic development. The key takeaway: Destination marketing has the power to shape...

Meet the 2025 Forbes Top Creators, marketing revenue growth projections fall, Walmart aims to redefine e-commerce with AI assistant.

Cultural resonance in marketing is the ability of a campaign to reflect and respect the values, traditions and experiences of its intended audience. When executed effectively, such campaigns...

• Improving User Experience: Embedded payments can make it easier for users to complete transactions by eliminating the need to jump between applications or enter payment information multiple...

As AI becomes a more common business tool, ensuring employees have the resources to leverage this fast-changing technology is essential to keeping up with competitors.

A deep internal audit of the users’ workflows within your retail SaaS product will help you discover the best opportunities for AI agent intervention. If you are developing a new product, it’s...

Those initial elements serve as a compass for all communication and marketing efforts, from influencing the visual identity to shaping digital campaigns ... Forbes Agency Council is an...

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Storytelling gives context to data and performance metrics and connects your product or service to what people actually care about: impact, reliability and outcomes.

By responsibly harnessing the power of AI to interpret complex datasets, marketers can deliver tailored experiences that resonate deeply and more efficiently.

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers and brands to fall prey to them because of the nature of social media,...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct sales, to a more sophisticated branding approach. While influencer...

When used strategically and compliantly, SMS can be the missing piece in your multichannel marketing approach.

LinkedIn is full of narcissists, and I have the data to prove it.

Level Up" from filmmaker R.J. Cutler ("The War Room, Billie Eilish: The World’s a Little Blurry" ) with the first of five episodes on Friday, June 6.

Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling,...

As VPPs become increasingly prevalent, effective marketing will be vital in driving customer participation and maximizing their benefits.