Startup Due Diligence: What it Is & Why it Matters

May 29, 2024 HubSpot


Did you know that a disagreement between founders can lead to an entire startup business failing? In fact, 65% of startups fail due to founder conflict (Noam Wasserman, author of The Founder's Dilemmas). Even small disagreements can come to light during the startup due diligence process when investors look into your company before deciding to invest their money.

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5 CMO Communication Strategies to Secure CEO Buy-in
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As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO.

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The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists
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Amazon pillows.