In a world where customer loyalty is fleeting and easily disrupted, B.D. Dalton II's article dissects the new landscape of consumer behavior. He argues that traditional loyalty programs are ineffective, replaced by a need for “memorable inevitability.” Discover how businesses can thrive by creating unique experiences, fostering community, and making their offerings indispensable. This eye-opening read will challenge your understanding of customer relationships and inspire new strategies for success.
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Nohar Zmora emphasizes the untapped power of relationship marketing in a landscape dominated by automation and AI. As marketers lean into efficiency, the unique human touch can foster genuine...
How I Make Money as a Nano-Creator
Discover how a nano-influencer, with under 10,000 followers, turned passion into profit by leveraging social media strategically. Learn valuable insights on monetizing content, finding brand...
From stadium to screen: How marketers can capture Gen Alpha’s loyalty at the biggest game of 2026
As the 2026 football tournament approaches, marketers have a unique opportunity to shape the brand loyalties of Gen Alpha, who will soon become the largest consumer group in history. This article...
UGG Selects Aria Systems for AI-powered Billing & Fiber Network Expansion
Discover how Unsere Grüne Glasfaser (UGG), a Telefónica-Allianz joint venture, is revolutionizing network connectivity in Germany using advanced digital solutions. By integrating Aria Billing...
Generative AI Is Reshaping Brand Communications—Here’s What Comms Pros Can Do About It
In an era where generative AI is reshaping information access and reducing organic news traffic, communications professionals must adapt or risk losing visibility. Nicole Tidei, VP at Pinkston,...
How Franchisors Are Battling Rising Prices in 2025
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The AI revolution killed your website traffic. It’s also your biggest opportunity.
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Why creator marketing works for any business [Tips from a creator consultant]
Discover the refreshing perspective on influencer marketing from Lindsey Gamble, who challenges the misconceptions surrounding the term "influencer." He argues that everyone can be a creator, and...
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Discover how to redefine your marketing strategy with "owned media," a powerful alternative to traditional paid advertising. Alessio Alionço, founder of Pipefy, delves into why SaaS companies are...
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Is The Sun Setting On SaaS?
In light of recent SaaS market forecast woes, Denada Ramnishta at Efficient Capital Labs presents a roadmap for founders and CFOs. Instead of succumbing to panic, firms can optimize their capital...