In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap.
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20 Reasons Authentic Thought Leadership Is So Important In B2B
Engaging in authentic thought leadership gives B2B leaders the perfect opportunity to prove that they’re not just participants in the industry—they’re shaping it.
How To Reposition Your Company In 90 Days
A successful repositioning isn’t just about the message—it’s about getting everyone on board and bringing it to market quickly. Here’s the playbook we followed.
Culture Starts With You: A Leader’s Roadmap To Building A More Competitive And Cohesive Company
Understanding your role as a leader in creating a resilient and healthy culture is a foundation for implementing effective strategies, which can lead to more profit. You can begin with this...
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
Search behavior is shifting fast. Here's what it means to win visibility in the age of AI Overviews and assistant engines.
Cringe Marketing Vs. Marketing Cringingly: Considerations For Brands
A healthy dose of unsettling weirdness can help companies stand out and get people talking about the brand, even if it's just to poke fun at it.
The New Digital Marketing Playbook's 7 Major Trends
The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer just about having the biggest ad budget or the...
SaaS Companies: 18 Common UX Mistakes That Derail Growth
From confusing onboarding flows to inconsistent design and overlooked device functionality, UX missteps in a SaaS offering can erode trust and stall (or tank) growth.
Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post....
18 Emerging Influencer Marketing Trends Brands Need To Watch
From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing emphasis on trust, transparency and impact.
A New Brand Opportunity: Being Globally Connected But More Locally Rooted
Companies that better understand local insights and cultures will be in a stronger position to build more valued brands and sales.
Why Compelling, Newsworthy And Relevant Stories Are Key To Getting Earned Media Coverage
Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in. Newsworthiness comes down to being timely. Relevance involves being a topical...
Customer Loyalty in the Experience Economy — the CMO's Perspective
Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a SaaS-driven market.
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a...
Why Merrell’s digital marketing VP believes community is a brand’s best tech play
We catch up with Jane Smith at The Drum Awards for Marketing Americas judging day, hosted by Stagwell in New York and sponsored by Verizon.
Winning Gen Z: Five Lessons From Scaling Through Influencer Marketing
Gen Z. More specifically, we learned to speak their language and play the game by their rules. We had to earn their trust in a way that I've found most modern software-as-a-service (SaaS)...
Human Connection In Marketing: Lessons Learned From A Stand-Up Show
To truly resonate, brands must do what great performers do: Focus the audience, speak their language, dramatize real life, adapt in real time, and stay consistent. That’s not just a marketing...
How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms...
The Art Of Persuasion In Advertising: Why Smart Marketing Still Wins Hearts
In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the...
How CMOs Can Use Agentic AI And Business Process Improvement In Marketing Operations
As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next generation of marketing leadership.
7 Discovery Call Mistakes Successful Sales Reps Avoid — and What They Do Instead, According to Experts
Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. I’ve been there — watching a prospect’s energy...