You’re selling something to someone who just wouldn’t budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, they’re just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. You’re left wondering where it all went wrong. If I just described a familiar struggle – one you might know all too well – I’m here to share a solution that might be the answer to your prayers: Gap selling.
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