What 10 B2B Marketing Leaders Will Change About Content in 2026

January 16, 2026 CMSWire


In an era flooded with AI-generated content, standing out requires prioritizing emotional storytelling and structured, understandable messaging. B2B marketers in 2026 must pivot from traditional tactics, focusing on customer moments and seamless cross-functional collaboration. Insights from 10 industry leaders reveal strategies to enhance buyer engagement and brand resonance, emphasizing the importance of human involvement and innovative thinking. Don’t miss out on these essential insights for future-proofing your content strategy!

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