Lynn Richardson-Godfrey shares her transformative journey at Blood Cancer United, where she tackled the misconception of being "the best-kept secret" in blood cancer advocacy. Through curiosity-driven research, she uncovered deep-rooted branding issues, leading to a bold rebranding that better represents their mission. This case study offers powerful insights on the importance of asking the right questions and fostering a culture of curiosity in nonprofit marketing. Read on for valuable lessons on driving meaningful change!
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