In this insightful article, Hope Horner, CEO of Lemonlight, examines the evolution of video production for businesses and the shift from production constraints to the struggle for audience attention. While AI simplifies production, it emphasizes the need for meaningful content over sheer volume. Horner highlights the importance of personalization and effective distribution strategies, urging marketers to focus on creating impactful content that resonates with their audience. Discover how to navigate this new landscape and make your videos count!
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Discover how to navigate the evolving landscape of content marketing with effective strategies! This article introduces the "onion strategy" to layer your content, emphasizes the importance of...
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The landscape of digital search is undergoing a seismic shift, largely due to the influence of AI. By 2026, AI will manage 25% of global search queries, transforming how brands connect with...
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Inside OpenAI’s Monetization Engine: Lessons For Scaling AI Pricing In SaaS
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5 Common Reddit Questions About Email Marketing
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Audience In Control: Consumer Trends Reshaping CTV Advertising In 2025
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Context Over Clicks: Reclaiming Advertising’s Original Promise
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The Same But Different: Evolving Your Strategy For AI-Driven Discovery
Explore the evolving landscape of SEO in the digital age through this insightful article. It highlights the drastic transformation of the web since the 90s, emphasizing the importance of adapting...
The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.
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AI Video Has Changed Marketing Forever — and Standing Out Requires a New Strategy
The rise of AI video tools is revolutionizing content creation, enabling anyone to generate high-quality videos in minutes. As polished content floods the market, the challenge shifts from...
Commerce Media At Scale: The $100 Billion Growth Engine
In this insightful article, Matt Conlin, Fluent's CCO and Founder, explores the transformative landscape of commerce media as a core growth engine for businesses. Highlighting the challenges of...
Brand Awareness 101: Spend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns
As the holiday season approaches, it's crucial for businesses to optimize brand exposure without overspending. This article features insights from 18 Forbes Finance Council members who share...
Beyond SEO: Why Generative Engine Optimization Is The Future Of Search
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The Playbook For Thriving (Not Just Surviving) In Busy Seasons
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Trusted Knowledge Is Key to AI Success, eGain CEO Asserts at Solv25
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How to Turn Personal Adversity Into a PR Strategy That Accelerates Your Growth
Unlock the potential of your personal story to enhance your media coverage and drive business growth. This article reveals how emotional storytelling can transform your PR strategy, making your...
Why Marketing Savvy is the Important Attribute of Successful Entrepreneurs
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How To Enhance Your Digital Marketing With AI
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Scaling SaaS After The Deal: The Real Work Begins Post-Acquisition
Matthew Ross shares his firsthand experience navigating the complexities of post-acquisition leadership at Beacon Software Group. He emphasizes that true success lies not in the acquisition itself...