The Playbook For Thriving (Not Just Surviving) In Busy Seasons

October 20, 2025 Forbes Magazine


Natalie Ruiz, CEO of AnswerConnect, shares insights on thriving during busy periods by establishing a "busy period playbook" that prioritizes customer happiness. Instead of succumbing to chaos, businesses can create pre-planned strategies to manage overwhelmed teams and maintain service quality. By highlighting the importance of clarity and effective communication, Ruiz demonstrates how focusing on customer experience can drive growth and loyalty. Discover practical strategies to excel during peak times!

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